Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, a
List Price: $ 29.95
Price: {price-updating}
OAKLEY SUNGLASS TRENCH COAT FIRST GEN. BRANDING DISPLAY FIXTURE VINTAGE RARE
| US $1.99 (0 Bid) End Date: Saturday Jan-28-2012 13:37:23 PST Bid now | Add to watch list |
| US $45.00 End Date: Saturday Jan-28-2012 13:40:11 PST Buy It Now for only: US $45.00 Buy it now | Add to watch list |










